Prestigious Firm, Transformative Digital Experience

Award Winner

Groom Law Group

When you hire an attorney to tackle issues related to benefits, retirement, and health care law, you want to be sure you’ve made the right decision. U.Group reimagined and remade Groom Law Group’s web presence, bringing credibility to the influential firm’s branding efforts, while empowering audiences to learn more about Groom’s skilled attorneys.


  • Advisory & Support Services
  • Analytics
  • Branding
  • User Experience
  • Website Design

Awards & Recognition

  • Webby Honoree
    Law Website
  • W3 Award 2018
    Gold, General Website Categories—Law and Legal Services for Websites
  • American Advertising Awards; DC


With confusing information architecture (IA), a dated look and feel, and a lack of consistency in brand voice and tone, Groom’s website didn’t reflect the firm’s status as a leader in benefits law.


U.Group created a stylish and user-friendly site that powerfully communicates Groom to the world. After first reconfiguring a complicated IA, establishing a consistent brand voice, and implementing elegant design features, we then revised all of Groom’s web content to ensure consistency and improve SEO. Finally, we launched into a full website redesign using new photography and videography to emphasize Groom’s legacy and expertise.


Our work earned accolades from W3 and the American Advertising Awards, as well as an Honorable Mention from the leading international institution honoring excellence on the internet—the Webby Awards.