Uncle Sam Wants You—to BE BRAVE

Calling all civil servants! Ready for your next challenge? Looking for new ways to make a difference, but wary of selling widgets?

Let’s start with a little myth busting: Marketing is about more than the bottom line. It’s a myth that keeps too many of the federal government’s strategic communicators from taking the leap into the private sector. I know—I was one.

If you’re like me, you pursued federal service because you’re motivated by a mission. For me, it was telling America’s story—and moving the needle on U.S. foreign policy priorities—at the Department of State. From intern to staffing contractor to full-time civil servant, I fought my way into the federal ranks because I believed in the power of public diplomacy.

Marketing, it turns out, isn’t so different. It’s about telling stories, changing sentiments and earning trust. It’s about capturing an audience’s attention and compelling them to act. It’s about creating transformative experiences that move the needle on a client’s objectives.

At CHIEF, it’s that meaningful, mission-driven work that gets us up every morning. With deep DC roots and clients hailing from government agencies, associations and nonprofits, it’s more than just a feather in our cap—it’s what we live for.

The truth is, you can make a real difference at CHIEF. Our federal clients face many of the same challenges you do, from security constraints that limit the tech in their toolkits to privacy regulations that restrain them from reaching the right audiences—not to mention the clearance processes that leave them locked in catch-up mode.

You can help. You’ve been in the trenches, know how to navigate the bureaucracy and—let’s be honest!—have developed your own creative solutions for some of these unique challenges. You know what your colleagues across the federal government need most.

Maybe you’ve fought and won the battle for an innovative technology solution. Maybe you’re a pro at navigating the acquisitions process or know the ins and outs of the Paperwork Reduction Act (PRA). Maybe you’ve poured blood, sweat and tears into clearing a Privacy Impact Assessment (PIA) or can recite every line of OMB Memorandum M-10-22 from memory.

CHIEF is an agency full of mission-driven strategic thinkers like you, and it’s experience like this that our federal and nonprofit clients depend on every day.

It’s what helped the Smithsonian Center for Folklife and Cultural Heritage find its voice. It’s what empowered the Army National Guard to reach potential recruits and the National Science Foundation to attract qualified candidates. And, it’s what equipped the FTC and the National Park Foundation with the tools to protect America’s consumers and inspire support for our national parks.

BE BRAVE isn’t just a slogan—it’s a mindset. It means pushing the boundaries of what’s possible and crafting unparalleled marketing and brand experiences that set our clients’ missions into motion. That’s the bottom line.

Ready for a new way to serve? Heed the call and check out our open positions.

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