Strategic Planning Posts

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10 Insights Tips

At CHIEF, we give ourselves room to think. In our discovery and insights work, we explore clients’ business and marketing strategies, competition and audiences, helping our team to solve bigger communications puzzles faster, and with better results.

Sketch It Out: Search Engine Optimization and Keyword Research

Search Engine Optimization (SEO) is the process of structuring a webpage so that it is easily found, read and indexed by search engines. When done correctly, SEO sends more people to your website by enhancing the visibility of the site in a search engine's unpaid ("organic") search results list.

Marketing Tech Made Easy

Last week CHIEF welcomed DC Marketing Tech Talks for a night of thought-provoking discussion and expert insights into the technologies that are shaping our industry and the larger digital space.

Do Yourself a Favor: Documentation 101

Joy, pride, relief, exaltation: these are just a few of the emotions felt after the launch of a new website. But just because the tickets have been closed and the site is live doesn’t mean the project is over.