7 Questions with Service Experience Program Manager Brad Nunnally

One of U.Group’s greatest sources of pride is our team. Their talent and passion enable us to bring the best solutions possible to you, our customer, and we truly couldn’t do it without them. Each month, we’ll shine a spotlight on a member of our team, giving them an opportunity to talk about what they do at U.Group, what inspires them, and more!

This month we’d like to introduce Brad Nunnally, a seasoned user experience veteran on our Service Experience team and author of UX Research: Practical Techniques for Designing Better Products and Designing the Conversation: Techniques for Successful Facilitation.

Brad works tirelessly to ensure we offer customers services that make sense and solve their challenges, no matter how complex. He also spearheads the discovery process for creating new ways to provide value to customers, whether by filling a need that has gone unmet or improving an existing solution. Without further ado, let’s hear from Brad!

Describe your role at U.Group in 140 characters or less.

BN: I’m the Program Manager for the Service Experience team; I explore the intersection of all of our services and create new offerings for our customers.

How did you discover your passion for technology?

BN: My love for technology comes from being introduced to it at a very young age, learning how to type DOS commands to play games with my dad. I assumed this meant I was destined for a career as a developer, however when I learned about user experience design I found my true home. While being able to claim a computer science background, I’ve been a designer and researcher since the day I started my career.

Who inspires you, and how?

BN: As cliché as it sounds, my inspiration is people. I love watching how people use just about anything to observe their various struggles and learn about their goals. This innate curiosity has driven my career and inspired me to take on more and more challenging opportunities. 

How do you define success in your role? What has been one of your biggest wins?

BN: Success for me means I was able to align the needs of my customer with the needs of their customers. Any good design is a compromise of needs and if any of those needs are either ignored or neglected, then no matter how “great” the design is I have failed at my job. The one project that showcases this philosophy was the U.S. Web Design System. As a member of that project team, fulfilling the role of Lead Researcher, we had to balance a variety of organizational, technical, and user requirements to create a product that could be used and easily adopted by other digital service teams around the government. 

Before working at U.Group, what was the most unusual or interesting job you’ve ever had?

BN: While working in college, I took the occasional job as a delivery driver at a local florist. This was a job that always came with a mix of emotions, because the purpose of each delivery differed, from a loving gift from a supportive partner to trying to find a gravesite in a large cemetery to deliver flowers on behalf of someone who was no longer able to make the trip themselves.

What’s the most interesting thing you’ve seen or read lately?

BN: Between the Sheets is a new series that I’ve been enjoying as both a source of inspiration as well as a lesson in how to conduct interviews. This is a show on Twitch that focuses on the personal stories and journeys of some of the greatest storytellers of our generation. It’s been uplifting to hear how some of the struggles and tribulations I’ve experienced is a shared experience.

What is something few people know about you?

BN: I’ve been able to trace my genealogy back to the 1600s. The first Nunnally was born in the colony of Virginia in 1640.  

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