7 Questions with Marketing Strategist Janicia Moore

U.Group’s talented team is the key to success in helping our customers overcome their challenges and create impact—on and offline. Each month, we give you a chance to meet the people behind our capabilities by highlighting a member of our team.  

This month, we’re shining a spotlight on Janicia Moore. Janicia is one of two marketing strategists who support the Office of Juvenile Justice and Delinquency Prevention—a bureau of the Office of Justice Programs under the U.S. Department of Justice that focuses on helping young victims of crime and improving the juvenile justice system. Before U.Group, Janicia provided marketing support to federal agencies like Health and Human Service’s Office on Women’s Health and the CDC’s National Diabetes Prevention Program and developed corporate marketing campaigns as an in-house strategist for a couple tech companies. Today we’ll dig into her background, her inspirations, and an interesting hobby she shares with former President Bill Clinton. Read on for all that and more… 

Describe your role at U.Group.   

JM: I develop marketing campaigns and manage social media for a federal agency focused on young crime victims and offenders. #JuvenileJustice 

How did you discover your passion for marketing? 

JM: My freshman year of college, I attended the open house for all business majors (I was accepted into the university as a business management major). I stumbled upon the session meant for marketing majors and when I discovered all the possible career paths that marketing offered, I knew I had found The One. 

Who or what inspires you?  

JM: My younger sister inspires me. She’s seven years younger than me and sees the world much differently than I do. Her perspective challenges and encourages me to think and dream bigger. She has an amazing ability to find the solution to any problem—no matter how new or daunting. I try to channel that tenacity as much as possible at work and in my personal life. 

What’s the most interesting thing you’ve seen or read lately?  

JM: I just finished Ramit Sethi’s personal finance book, I Will Teach You to Be Rich. I didn’t think a finance book would be super exciting but once I started the book, I couldn’t put it down. The writing is light and witty, and I appreciate that his recommendations are tailored to folks in their 20s and 30s. 

Before working at U.Group, what was the most unusual or interesting job you’ve ever had?  

JM: In high school I worked at the Aeropostale at my local mall. I always volunteered for the opening shift on Black Friday which started at 2 AM because I could sleep for the rest of the day after my shift ended. Working in retail, especially on a major shopping holiday, is a real eye-opener into the human experience. I learned a lot about connection, service, and kindness. 

What is something few people know about you?  

JM: I played the alto saxophone in middle school. I studied under some great musicians and got the opportunity to play in a few private events. I gave it up in high school though to join the dance team that performed with the band at football games. 

Where is your favorite place in the world, and why?  

JM: My favorite place in the world is anywhere with ice cream. Preferably with caramel and/or cookies. 

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