In an increasingly digital-first world, having a cohesive digital strategy is essential for reaching your audiences online. From keyword research to digital ad campaigns, U.Group’s digital strategists work with customers like you to craft plans of action that help you achieve your business goals.
As a digital strategist with a background in both fashion and public relations, Alexis Foreman brings a knack for trend spotting and analytical thinking to her work at U.Group. Read on to learn more about Alexis’s hobbies, interests, and professional background.
Describe what you do at U.Group in 3 words or less.
AF: Create. Collaborate. Strategize.
How did you discover your passion for digital strategy?
AF: As a creative growing up in the internet age, I’ve always been enamored by how things go from ideation to fruition, so naturally digital strategy was my next step.
Do your digital strategy skills/preferences trickle into other aspects of your life, besides work?
AF: Absolutely! I’m constantly balancing ambitious ideas with analytical solutions to see them through in my own endeavors. My background in public relations and experience in digital strategy exposed me to the persuasion and emotional connections brands make with their audience(s) through creative media and copy—so I tend to view things with more of a marketing and strategy lens. I love listening to and watching commercials, and I pay attention to the ones that I unconsciously recite, sing along with, and gravitate to—and ask myself why! My current obsession is the TV show Mad Men, which directly reflects certain aspects of my line of work.
What’s the coolest thing you’re working on right now?
AF: I recently finished up audience personas for the U.S. Department of State which turned out really cool! We were able to have open, honest conversations with amazing people who are dedicated to making the world a better place through their own mediums and capture our stakeholders’ targeted audiences in life-like personas.
What’s the most interesting thing you’ve seen or read lately?
AF: Hanifa Official’s virtual fashion show literally broke the internet with her new collection release. Anifa Mvuemba, a young black female designer, forever changed the game of fashion with the first ever virtual fashion show, which featured digital models frolicking in her clothes. I also had the pleasure of experiencing Black is King, a film directed by and featuring Beyoncé Knowles-Carter. It was a magical visualization, a nod to rich ancestry, and a step forward for minority creatives around the world. Purely inspiring.
Before working at U.Group, what was the most unusual or interesting job you’ve ever had?
AF: I was a published freelance fashion stylist and production manager in New York city! I worked with (and was sometimes featured in) really cool publications like Seventeen Magazine, The Fader, and The Source. I styled and served as creative director for editorial and commercial shoots with celebrities, agency models, and renowned companies. I was also blessed with the opportunity to assist and work with the legendary matriarch of fashion photography and creative direction, Francesca Sorrenti.
What is something few people know about you?
AF: I played soccer from age 5 until high school, I love to write poetry, and I speak moderate French and Sign Language.