Projects are made or broken depending on how well they’re organized. That’s where account and project managers come in. As some of the first people you’ll meet when launching a new project with us, our hardworking team makes it their mission to keep your project running smoothly and troubleshoot issues as they arise.
As a senior member of our Delivery team, Alex Gordon has worked on several award-winning projects both at U.Group and in prior roles, including the National Law Enforcement Museum’s Crimes (Un)Cased campaign, EVERFI’s brand refresh, and an Affordable Care Act registration awareness campaign. Keep reading to learn more about Alex and what inspires her.
Describe yourself in three words.
AG: Protective, empathetic, connector.
How did you discover your passion for advertising and marketing?
AG: I have a huge amount of respect and love for the work of designers, developers, writers, strategists, analysts, producers, art directors—and absolutely no talent in any of those areas. So I was thrilled to discover there was a whole career that joined my desire to surround myself with these people with my type A, OCD, somewhat controlling personality.
Who or what inspires you, and how?
AG: I know this might sound cheesy or cliché, but I have to say my children. My 8-year-old is exceptionally brave, funny, and insightful and catches me off guard with how much he leans into life. And my 17-month-old is just delighted by everything at this stage and has so much wonder for every “new” thing she uncovers. I wish I had the energy and spirit of the two of them.
Do you have a hobby that influences your professional work?
AG: I don’t think I actually have any hobbies, but if I were really pressed, I wouldn’t say the hobbies influence my work as much as my work influences my hobbies. If I have free time, I try to do things that unwind me—reading, vegging out to junk TV, acupuncture, or the occasional yoga class!
What’s the most interesting thing you’ve seen or read lately?
AG: It was actually the TedX video that Corey shared at U.Soup (a semi quarterly gathering of the Experience and Delivery teams during which soup—and inspiration—is shared). The video is the one about the golden circle of communication and how important it is that organizations answer the question of “WHY” before they start answering “how” or “what.”
Before working at U.Group, what was the most unusual or interesting job you’ve ever had?
AG: I worked the 4 AM shift at an Einstein Bros. Bagel store in Southern California for a year. I have no idea how I managed to get up that early five days a week.
What is something few people know about you?
AG: My real name.