Zaid White

Interactive Creative Director

Zaid White performs a broad range of cross-functional roles at U.Group, including talent development and project coordination. He leads design effort on interactive engagements, working collaboratively with strategists and technologists to conceive and develop creative direction in support of these initiatives.  

Zaid is an experienced art director and developer with a professional background that spans logo, print, motion, 3D, furniture, and consumer product design. He has dedicated the bulk of his 15+ years of industry experience to learning every facet of the web design process—from traditional UX tasks and user interface and interaction design, to frontend and CMS development. Zaid’s desire to learn and grow has inspired others to do the same, and he has been recognized for his leadership with directorial and senior roles. 

Some of the key engagements Zaid’s creative eye has touched include: NASA, The National Park Foundation, EVERFI, Peterson Institute for International Economics, No Kid Hungry, U.S. Department of the Treasury, Fred Schnider Investment Group, HITT Contracting, and Federal Realty Investment Trust. 

Zaid holds a BS in Industrial Design from Virginia Polytechnic Institute and State University.