Sarah Simpson

Senior Content Strategist

Sarah Simpson brings her passion, experience, and expertise in grassroots organizing and outreach to help you target the right message, to the right people, at the right time. She assists both government and commercial clients in every facet of their website redesign and optimization efforts including content audits, content strategy guidance, and SEO strategies. 

Before joining U.Group, Sarah built outreach campaigns for nonprofit and advocacy organizations throughout the country. Her organizing work included driving small-donor fundraising campaigns, door-knocking, and letter-writing initiatives. She also built cohesive online presences—aligning social media strategies, coordinating direct email campaigns, crafting website content strategies, and designing user flows.

Sarah has a BS in Journalism, with a focus in broadcast and new media, from Northwestern University’s Medill School of Journalism. She also has an MPS in Political Management from The George Washington University Graduate School of Political Management.