Sally Moriarty

Senior Strategist

Sally Moriarty is a Senior Strategist who leads U.Group’s search practice, manages agency-of-record broad strategic projects, and delivers data-focused insights through user research and analytics.  

Sally is a savvy digital marketer with a broad expertise spanning SEO, SEM, social media. With this foundation, Sally has evolved into content strategy where she conducts all aspects of user research, website planning, SEO research, and strategy development to ensure that websites are easily accessible to users of all abilities

Her creative, data-led approach to conversion-focused digital experiences have driven increased ROI across client engagments.  No matter what the deadline or deliverable entails, Sally is there to rally the energy, enthusiasm and expertise to get the job done. 

Sally holds a BS in Marketing from the Robert H. Smith School of Business at the University of Maryland, College Park.