As Senior Corporate Communications Manager, Mary Kroese leads U.Group’s internal and external communications efforts. She works with corporate leadership to define organizational objectives and ensures these goals are achieved through a sophisticated communications program that encompasses marketing, brand, PR, and business development.
As head of the Communications Team, Mary also sets strategic direction, tactical implementation, metrics assessment, capabilities development, and talent hiring, development, and retention.
Before stepping into this role, Mary led content and marketing strategy efforts for CHIEF clients including education technology innovator, EVERFI, automobile manufacturer AM General, and the Department of Transportation’s (DOT) training arm, the National Highway Institute (NHI).
Prior to joining U.Group, Mary helped global brands marry strategy with creative at New York based advertising agency, BBDO, and supported the successful launch of e-commerce startup, LivingSocial.
Mary holds a BS in Commerce from the University of Virginia.