Lia Poteet brings creativity and sharp communications strategy to your products and programs—helping build a compelling long-term narrative that sparks connection and drives engagement.
Lia is driven by a passion for science and its capacity to improve lives, protect environments, and satisfy curiosity. She has experience using storytelling to engage new and diverse audiences, working across teams to develop rapid response and evergreen content, and advancing long-term communications strategy in digital and traditional media.
Years of on-the-ground campaign work and experience in creative communications have positioned Lia to build programs adaptive enough to keep up with advances in technology and shifts in consumer trends. She has coordinated state and national organizations to arm partners with the data, language, and tools to implement a national media outreach strategy in targeted and localized campaigns.
Lia holds a BS in Political Science and BA in History from Appalachian State University.