Lauren Cox serves as the lead marketing strategist for a large Federal agency’s digital communication efforts. She ensures that U.Group’s deliverables always align with client goals, budgets, and values. Her work includes large-scale branding and media buys, as well as providing enhanced approaches to existing campaigns using social media, targeted PR outreach, digital advertising, and email marketing.
Previously, Lauren worked on a workplace-giving campaign where she maintained the website and campaign materials. She also developed a campaign with messaging to strategically target young donors and encourage them to participate—whether it was with their time or dollars.
Lauren earned a MA in Integrated Marketing Communications from Georgetown University, and a BA in Urban Planning from the University of Pittsburgh.