Justin McCarthy

Senior Copywriter

Justin McCarthy’s writing helps brands tell their stories, products find their buyers, and organizations achieve their objectives. He writes across digital, broadcast, and traditional channels to give the best creative ideas a voice.

Justin creates content for a wide range of platforms and mediums including brand narrative, social media, internal and external communications, video, and more. He also shapes positioning and develops strategy for clients who want their stories to come alive and make an impact. 

For U.Group clients, including the Chan Zuckerberg Initiative, NASA, the United States Mint, EVERFI, and the U.S. Chamber of Commerce, Justin’s writing and brand positioning captures the imagination of audiences and spurs them to action.  

Drawing on past experience as a communications specialist for clients including AT&T, the MacArthur Foundation, and the Kennedy Center, Justin brings the right balance of radical inspiration and results-driven thinking to all his creative engagements.

Justin holds a BA in English from Georgetown University.