Jabali Williams

Director of Digital Experience

Jabali Williams brings over 20 years of experience across design, UX, marketing, and business development to guide U.Group’s Digital Experience Team. He is responsible for ensuring the products and services we develop are both user-focused, and in support of our client’s strategic objectives. 

As Director of Digital Experience, Jabali’s impact spans both clients and disciplines. From working on multi-award winning website redesigns to leading the growth of the user experience discipline—to include both content strategy and UX/UI design— Jabali walks the line between hands-on support and strategic oversight. 

Prior to joining U.Group, Jabali served in a client engagement role as Design Lead for the American Institutes for Research (AIR). In this position, he lead the redesign of large organizational websites for clients such as USAID, the Department of Education, and SAMHSA. Early in his career, Jabali lead the rebranding and website design efforts for GNMA, spearheaded marketing and design efforts for AAFMAA, and designed the user experience for the IRS Careers website. 

Jabali can be found regularly at local UX events and has spoken at several meetups, conferences, and institutes of higher education including: GoodGovUX, UXPA, and the University of Maryland.  

Jabali holds a BA in African American Studies from Syracuse University, as well as a Certificate in Web Design and Development from Boston University.