Genevieve Malandra brings a decade of expertise in formulating and executing integrated marketing strategies that move brands to the forefront of their market space. In her role as Senior Marketing Strategist she focuses on supporting U.Group customers with earned media, media relations, brand activations, and social media strategy.
Before joining U.Group, Genevieve created integrated marketing platforms to advance brand objectives in diverse sectors like finance, technology, and luxury consumer goods. She led the traditional public relations relaunch for historic American brand, A.T. Cross, and was also a leader in the team that launched global consumer electronics brand, ToughTested. Most recently, she independently advised investment banks and international tech start-ups on their overarching communications strategy.
In addition to helping brands succeed across diverse media channels, she previously developed and executed creative brand activations at high-profile events including the Consumer Electronics Show in Las Vegas and New York Fashion Week.
Genevieve holds a BA in Journalism from Temple University as well as an MS in Business from St. Joseph’s University with a certificate in Business Intelligence.