Brian Goldstein

Senior Digital Strategist

Brian Goldstein leverages technical training, data fluency, and a teaching mindset to build and evaluate digital strategy. He focuses primarily on customers’ data and measurement systems, and how to design those systems to match their strategic objectives. 

Prior to joining U.Group, Brian rose from junior front-end developer to leading data analytics projects for top tier universities, nonprofits, and enterprise telecommunication companies at Spry Digital, a human-centered design and development firm.  

He previously worked on various political campaigns in data analytics roles. Brian’s collaborative approach has been influenced by his experiences as a substitute teacher, volunteering as a youth football coach, a Court Appointed Special Advocate (CASA) for children in foster care, and as a director for a community theater.

Brian holds BAs in Political Science and History from the University of Missouri and is pursuing a MS in Accountancy at the University of Illinois.