Anissa Keating

Director, Strategy

Anissa Keating leads the development of strategies that inform branding, marketing, and design efforts for U.Group’s public, commercial, and nonprofit clients. Her works empowers communities, drives conversions, and builds brands. Anissa’s subject matter expertise is sought after by customers, cross-functional practitioners, and teammates alike.

Anissa has 14 years of experience in strategy, planning, and implementation of digital initiatives. Originally a programmer, her technical expertise is integral to her strategic approach.  

Prior to U.Group, Anissa worked and consulted for blue chip brands like Microsoft, United Airlines, MillerCoors, Johnson & Johnson, Pfizer, and Proctor & Gamble.

Anissa holds a BA in International Studies from American University.